Marketing with Advertising and Public Relations

//Marketing with Advertising and Public Relations

This course aims to provide students with the necessary specialist knowledge of how digital marketing, advertising and public relations operate in the modern world. This knowledge is fundamental in ensuring that a business succeeds.

Email: marketing@ccoc.ie          Tel: (021) 4223853

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1 year

QQI Level 5 Certificate in Marketing 5M2069

QQI Component Maths 5N1833 (available as option in evening for learners requiring Maths for progression

€500 including QQI examination fees.(Medical card holders exempt from €250)

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  • Advertising 5N0748 – Look at research and marketing strategy in concept development and presentation  and the importance of planning the advertising campaign. Compare the reach of different media in advertising. Explain the role of the Advertising Standards Authority and other agencies in the industry.
  • Applied Economics 5N1350 – Analyse the role of the key players in the Irish economy such as government, industry and consumers. Identify a range of barriers to free trade. Calculate national income from given data using each of the main measures. Analyse the impact of a variety of changes in supply, demand and market equilibrium
  • Behavioural Studies 5N1351 – Examine the role of organisational psychology in understanding the situation of the worker in the working environment. Explain core psychological concepts, e.g.attitudes, culture, socialisation, the influence of groups on behaviour and the importance of the role of family on behaviour. Describe the process of human perception from birth.
  • Customer Service 5N0972 – Apply the personal skills, qualities and attitudes required to perform effectively when dealing with customers. Handle a range of challenging situations, demonstrate team or group work in providing customer care. Look at practical examples of organisations with good customer care and their success.
  • Desktop Publishing 5N0785 – Learn the theory and practice of document design and the presentation of information in electronic and print environment specialising in Adobe Photoshop and Microsoft Publisher
  • Digital Marketing 5N1364 – Choose appropriate e-tools to implement a digital marketing strategy. Plan a digital marketing campaign from inception to completion. Evaluate the effectiveness of campaigns using analytical e-tools. Outline the stages of analysis, development, implementation and control of digital marketing campaigns. Use e-tools including web analytics, social media monitoring, social bookmarking to monitor digital marketing campaigns.
  • Marketing Practice 5N1400 – Conduct a SWOT analysis. Develop a marketing plan for a specific product or service. Examine the life cycle of a range of products including new product development. Explain the elements of the marketing mix. Carry out market research applying appropriate techniques and research methodologies.
  • Public Relations 5N1405 – Compose appropriate media and public relations material. Employ communications skills in carrying out public relations functions and roles. Examine public relations practice including sponsorship, media relations, managing events etc.
  • Work Experience 5N1356 – Planning, preparation and reflection on work placement. Job finding strategies, CV and personal statement preparation, interview skills. Practise employability skills with a view to future planning

Leaving Certificate, LCA or QQI Level 4. Mature students are exempt from Leaving Certificate requirement.

An offer of a place on this course is contingent on the applicant meeting the entry requirements set out here and satisfactory presentation at interview.

  • Two week work placement
  • Professional guest lecturers
  • Sales Institute and Marketing Institute event participation
  • Site visits
  • Entrepreneurial skills workshops
  • Workshop on Google Adwords and Display Advertising, Google Analytics and Social Advertising

CCOC QQI Level 6 Advanced Certificate in Marketing and Event Management (Business) 6M4985.
CCOC QQI Level 6 Advanced Certificate in Tourism and Hospitality (Tourism with Business) 6M5012.

Excellent progression opportunities to UCC and other Higher Education colleges. Special arrangements in place with CIT (CCPS), Tralee IT and Waterford IT for preferential entry for College of Commerce students. Up to 390 CAO points for any Institute of Technology can be attained by successful completion of this course. See Progressions for details.

Sales and marketing, marketing communications, corporate affairs, digital marketing, customer service. All students can access the Jobs Advice Hub. Graduates can subscribe to ‘CCOC college jobs register’ and CCOC LinkedIn alumni for up to date vacancies and networking.

I loved my marketing and event management course in CCOC. It is a great college where you get a lot of support and help from your tutors. It gave me the confidence to pursue higher education, which I am currently studying a degree in Marketing and Multimedia at the University of Roehampton.

Angela Eninš, Marketing and Event Management 2015

I am a 26 year old qualified accountant working in Quintas Partners in Cork City, I have this week took a senior accountant role within this firm which will give me the platform to progress in my career and achieve my goals I set in 2007 when I started my journey in Cork College of Commerce.

Don Broderick, Accountant, Quintas Partners

CCOC provided me with the encouraging, supportive & motivating environment I needed to excel in my studies & progress to UWSTD where I completed my Marketing degree with just one further year study there. The high marks I received in my degree was testament to the three years I spent in CCOC being constantly challenged & supported by brilliant teachers, as is my job as a Marketing Executive.  The personal approach was one of my best aspects, everyone’s needs were catered for individually and there was no “one size fits all” attitude.

Teresa Lenane, Graduate of University of Wales Trinity Saint David, Swansea
2018-03-05T23:24:06+00:00Tags: |