This course builds on business/tourism knowledge and skills already attained from a Level 5 related programme. Its multidisciplinary nature provides students with a broad subject base which will allow them to work in the tourism field either as part of a business or as an entrepreneur. Tourism is a people focused industry and skills such as managing people, marketing and entrepreneurship are coupled with tourism policy and practice in order to equip the graduate to thrive and adapt in the vibrant and ever changing world of tourism and culture.

  • Business Management 6N4310 – understand the role and function of management in a business environment. Gain a detailed picture of the management of planning, organising and controlling. Develop effective management skills such as leadership and communications.
  • Work Experience 6N1946 – Present a detailed personal skills audit and career plan including personal goals, action points, development opportunities and career paths. Demonstrate supervisory skills and capacities in the workplace.
  • Communications 6N1950 –  builds on the core communications skills gained at level 5 while allowing the learner, working independently and or in a supervisory capacity, to develop such qualities as tact, diplomacy, empathy and patience necessary for communicating with staff/clients in a professional setting.
  • Entrepreneurship 6N1941 – The learner will attain the knowledge, skill and competence in advanced theories and concepts of entrepreneurship in order to adopt an entrepreneurial approach to a specific business and or social innovation context, operating independently and or in a supervisory capacity.
  • Marketing Communications 6N4370 – Develop an advertising campaign to include setting objectives, identifying target audience, determining budget. Analyse how effective database marketing can improve customer relationships including the impact of the internet, mobile communications and social media as direct marketing tools. Research public relations to include the various PR tools and their effectiveness.
  • Managing People 6N3945 -The learner will be equipped with the knowledge, skill and competence to develop standards, measure performance, motivate and  empower staff while working in a supervisory role.
  • Tourism Policy and Practice 6N2106 – Identify the main markets for Irish tourism and the motivations of tourists. Explore the concept of sustainable tourism. Research the Irish tourism product in order to become with the skills to provide visitors with meaningful information and guidance. Become familiar with major Irish and International tourism related products.
  • Professional Presentation 6N4006 – Equip the learner the knowledge, skill and competence of presentation software and communication skills that can be used in a business and training environment.

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    • Business Management 6N4310 – understand the role and function of management in a business environment. Gain a detailed picture of the management of planning, organising and controlling. Develop effective management skills such as leadership and communications.
    • Work Experience 6N1946 – Present a detailed personal skills audit and career plan including personal goals, action points, development opportunities and career paths. Demonstrate supervisory skills and capacities in the workplace.
    • Communications 6N1950 –  builds on the core communications skills gained at level 5 while allowing the learner, working independently and or in a supervisory capacity, to develop such qualities as tact, diplomacy, empathy and patience necessary for communicating with staff/clients in a professional setting.
    • Entrepreneurship 6N1941 – The learner will attain the knowledge, skill and competence in advanced theories and concepts of entrepreneurship in order to adopt an entrepreneurial approach to a specific business and or social innovation context, operating independently and or in a supervisory capacity.
    • Marketing Communications 6N4370 – Develop an advertising campaign to include setting objectives, identifying target audience, determining budget. Analyse how effective database marketing can improve customer relationships including the impact of the internet, mobile communications and social media as direct marketing tools. Research public relations to include the various PR tools and their effectiveness.
    • Managing People 6N3945 -The learner will be equipped with the knowledge, skill and competence to develop standards, measure performance, motivate and  empower staff while working in a supervisory role.
    • Tourism Policy and Practice 6N2106 – Identify the main markets for Irish tourism and the motivations of tourists. Explore the concept of sustainable tourism. Research the Irish tourism product in order to become with the skills to provide visitors with meaningful information and guidance. Become familiar with major Irish and International tourism related products.
    • Professional Presentation 6N4006 – Equip the learner the knowledge, skill and competence of presentation software and communication skills that can be used in a business and training environment.