Advanced Tourism

This course is designed to develop the skills of those from the Tourism and Culinary/Hospitality courses to address the growing needs in the marketplace for professionals to serve the vibrant hospitality and tourism sector in Ireland and abroad. It combines Tourism/Hospitality subjects with the business skills necessary to function within an evolving sector. The course includes a property management system that is used widely in hotels in Ireland and abroad for the hotel front office environment

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1 year

QQI Level 6 Advanced Certificate in Tourism with Business 6M5012.

QQI Component Maths 5N1833 (available as option in evening for learners requiring Maths for progression).

Hotsoft (front office package) certificate.

580 including QQI examination fees. (Medical card holders exempt from €280)

  • Tourism Policy and Practice 6N2106 – Identify the main markets for Irish tourism and the motivations of tourists. Explore the concept of sustainable tourism. Research the Irish tourism product in order to become with the skills to provide visitors with meaningful information and guidance. Become familiar with major Irish and International tourism related products.
  • Customer Service 6N0697 – Construct an organisational  customer  care charter for two different types of organisation. Design a customer service programme for staff. Facilitate effective teamwork and customer care. Design a tool to measure customer satisfaction.
  • Event Management 6N4800 Competently devise, produce, manage and evaluate an event. Understand the importance of organisational, negotiation and communication skills when managing a project and supervising staff as they execute an event. Appreciate the importance of health and safety issues at every stage.
  • Hotel Front Office Supervision 6N0651 – Supervise the administration of all stages of the guest cycle from enquiry through reservation, check in, in-stay, check out and post check out. Promoting up-selling and cross-selling in the hotel front office. Use the advance features of Hotsoft (property management system). Learn about supervising the work of a hotel front office team.
  • Sales and Marketing Management 6N3613 – Devise and after sales service policy for an organisation including interpersonal skills required when dealing with a dissatisfied customer and how new sales opportunities can be created from after sales service. Design sales management techniques to meet the needs of a range of organisations to include appropriate marketing and selling key performance indicators. Estimate the budgets and forecasting for sales and marketing plan.
  • Digital Marketing 5N1364 – Choose appropriate e-tools to implement a digital marketing strategy. Plan a digital marketing campaign from inception to completion. Evaluate the effectiveness of campaigns using analytical e-tools. Outline the stages of analysis, development, implementation and control of digital marketing campaigns. Use e-tools including web analytics, social media monitoring, social bookmarking to monitor digital marketing campaigns.
  • Work Experience 6N1946 – Present a detailed personal skills audit and career plan including personal goals, action points, development opportunities and career paths. Demonstrate supervisory skills and capacities in the workplace.

For entry to Level 6 a full QQI Level 5 Award in a complementary area is required.

  • Professional guest lecturers
  • Tour Guide Training
  • Pitstop Leadership Programme for selected students
  • Field Trips
  • One day a week work Placement which students are required to source

Excellent progression opportunities including:

  • CIT: Tourism Management Level 7 (CR041) Year 2
  • CIT: Tourism Management Level 8 (CR660)
  • UCC: Arts Level 8 (CK101)

Excellent progression opportunities to UCC and other Higher Education colleges. Special arrangements in place with CIT (CCPS), Tralee IT and Waterford IT for preferential entry for College of Commerce students. Up to 390 CAO points for any Institute of Technology can be attained by successful completion of this course. See Progressions for details.

Hospitality Industry, Tourist Industry, Event Management, Self Employed Professional. All students can access the Jobs Advice Hub. Graduates can subscribe to ‘CCOC college jobs register’ and CCOC LinkedIn alumni for up to date vacancies and networking.

The Level 5 Travel & Tourism course led me straight to employment in the Tourism sector. I attended the course as a mature student who had recently returned from spending two years in Australia. Upon returning home, despite already having a degree, I found it difficult to find employment which I felt suited me, so I hoped that doing this course would give me the tools to find such employment. One thing that worried me about doing the course was that all the students would be a lot younger than me, but I was delighted to find that the students in my class were a mix of all ages and nationalities. I made many friends from the class who have I stayed in contact with.
During my year, I learnt a lot about what it takes to work in Tourism. We also visited many heritage sites around the country, my favourite being the Rock of Cashel. At all the sites we visited, the staff gave us an insight into their jobs and how they acquired them. We also received many talks from guest speakers in the sector, giving us tips and suggestions on ways to gain employment in fields such as Tour Guiding and Travel Agencies, among others. When I completed the course, I was told about job opportunities as a tour guide on Spike Island in Cork Harbour. After attending an interview, which I was extremely prepared for having done interview training as part of the course, I was offered a position which I accepted. It was definitely thanks to the Level 5 Travel & Tourism course that I got this job, and I look forward to working in Tourism for many years to come

John Goulding, Tour Guide, Spike Island

The ethos of the college is one of progression for all. The teachers offered me continuous support and encouragement throughout the year. My year has opened doors for me to continue at CIT to study Culinary Arts. I would recommend anyone who is unsure about career prospects to contact the college.

Halima Abdulkarim, Professional Cookery

From being taught how to cook, wait on people, set up tables and being brought out to visit hotels for experience. We learned so much from this course that helps us with everyday life. This year went too fast. I must say that I am glad to have been a part of this course and that it was the best experience to have been a part of in this college.

Jovana Jovanovc, Professional Cookery
2019-01-10T22:46:58+00:00Tags: |