- Advertising 5N0748 – Look at research and marketing strategy in concept development and presentation and the importance of planning the advertising campaign. Compare the reach of different media in advertising. Explain the role of the Advertising Standards Authority and other agencies in the industry.
- Behavioural Studies 5N1351 – Examine the role of organisational psychology in understanding the situation of the worker in the working environment. Explain core psychological concepts, e.g.attitudes, culture, socialisation, the influence of groups on behaviour and the importance of the role of family on behaviour. Describe the process of human perception from birth.
- Web Authoring 5N1910 Build professional websites using HTML and CSS.
- Statistics 5N2066 – Understand data, data collection and compile statistical information. Identify and implement appropriate means of presenting data. Analyse and interpret statistical information and learn how to use statistics for work and life
- Customer Service 5N0972 – Apply the personal skills, qualities and attitudes required to perform effectively when dealing with customers. Handle a range of challenging situations, demonstrate team or group work in providing customer care. Look at practical examples of organisations with good customer care and their success. Use appropriate communication technologies to include telephone, audio visual, conferencing, email and other interactive media in a range of customer service situations.
- Digital Marketing 5N1364 – Choose appropriate e-tools to implement a digital marketing strategy. Plan a digital marketing campaign from inception to completion. Evaluate the effectiveness of campaigns using analytical e-tools. Outline the stages of analysis, development, implementation and control of digital marketing campaigns. Use e-tools including web analytics, social media monitoring, social bookmarking to monitor digital marketing campaigns.
- Marketing Practice 5N1400 – Conduct a SWOT analysis. Develop a marketing plan for a specific product or service. Examine the life cycle of a range of products including new product development. Explain the elements of the marketing mix. Carry out market research applying appropriate techniques and research methodologies.
- Public Relations 5N1405 – Compose appropriate media and public relations material. Employ communications skills in carrying out public relations functions and roles. Examine public relations practice including sponsorship, media relations, managing events etc.
- Work Experience 5N1356 – Planning, preparation and reflection on work placement. Job finding strategies, CV and personal statement preparation, interview skills. Practise employability skills with a view to future planning.
- Entrepreneurial Skills: This workshop gives learners an introduction to the area of Entrepreneurship. The course includes a definition of an Entrepreneur, characteristics and common traits of an Entrepreneur and barriers to Entrepreneurship. Additionally, the advantages to Entrepreneurship will be outlined and finally aids and assistance that will help Entrepreneurs will be discussed.
- Microsoft Outlook: The Microsoft Outlook workshop demonstrates how to use the internet to compose, send, receive and store electronic mail to include attaching a file to an email and managing email folders. It also facilitates the learner to explore areas related to browser-based email systems including demonstrating the use of at least one current email software package for example: compose, send, receive, reply, forward, print, store electronic messages and open file attachments, attach a file to an email message and create and manage mailboxes and transfer messages to and from relevant mailboxes. Furthermore, learners develop an appreciation of email etiquette as regards: content, length, style and tone of composed messages and they set up a web-based email account
- Video Editing: This workshop gives the learner some basic skills in video editing. The content includes how to import clips, set up a project, and get everything organised ready to cut and the correct ways to cut a clip. Furthermore, adding cutaways, music and adding text and graphics is explained. Finally, the optimum settings for exporting the finished piece are included.
- Data Protection: This Data Protection Workshop gives learners an overview of GDPR. The workshop examines was GDPR stands for and gives an understanding of the current data protection rules and obligations. The learners also receive information on the types of data, the terminology associated with GDPR, the penalties with breaches, storage of data and general do’s and don’ts regarding data.
- Google Adwords and Display Advertising: Google Ads is one of the largest online advertising platforms in the world and controls 75% of the search share. The workshop focuses on the different types of Google Ads and how to choose the right Ad for you and your business, creating Ads, Google Ads account structure, Budget and Keywords, Ad Strategy and Tracking your campaign. The practical focuses on utilise Google Ads Keyword Planner tool for keyword research and budget forecasting.
- Google Analytics and Social Advertising: This workshop aims to give an overview of Google Analytics (GA). The objective is to understand the three core areas of Google Analytics; Audience, Acquisition and Behaviour and their correlation to the purchase funnel, we look at how GA works (tracking codes), Data Collection, Account structure, Navigating the site, Reporting and real life examples of how GA can provide information on how users are interacting with your website and therefore performing. The theory is applied the practical part of the workshop.
Leaving Certificate, LCA or QQI Level 4. Mature students are exempt from Leaving Certificate requirement. All applicants are interviewed. An offer of a place on this course is contingent on the applicant meeting the entry requirements set out here and satisfactory presentation at interview.
Excellent progression opportunities including:
- CIT: Marketing (CR420)
- UCC: Food Marketing & Entrepreneurship (CK502)
- UCC: Commerce (CK201) (QQI Maths required as extra module by night)
- WIT: Marketing and Digital Media (WD193)
- CCOC: QQI Level 6 Advanced Marketing withEvent Management (Business) 6M4985
Other excellent progression opportunities to UCC and other Higher Education colleges. Special arrangements in place with CIT (CCPS), Tralee IT and Waterford IT for preferential entry for College of Commerce students. Up to 390 CAO points for any Institute of Technology can be attained by successful completion of this course. See Progressions for details.
- Duration: September to May
- Fees: €500 including QQI examination fees. (Medical card holders exempt from €250). See payment for details.
- QQI Level 5 Certificate in Marketing 5M2069
- QQI Component Maths 5N1833 and Statistics 5N2066 (available as option in evening for learners requiring Maths or Statistics for progression).
- Work Experience: Students undertake a block work placement of 2 weeks in a Marketing/Digital Marketing/Advertising/PR Department environment.
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