Marketing is one of the fastest paced elements of modern day business. If you enjoy an industry that is dynamic and ever evolving, then marketing is for you. Learn how the 4 P’s; product, price, place and promotion work together in today’s digital environment to give the customer what they want. Students participate in Institute events and site visits
- Advertising 5N0748 – Look at research and marketing strategy in concept development and presentation and the importance of planning the advertising campaign. Compare the reach of different media in advertising. Explain the role of the Advertising Standards Authority and other agencies in the industry.
- Behavioural Studies 5N1351 – Examine the role of organisational psychology in understanding the situation of the worker in the working environment. Explain core psychological concepts, e.g.attitudes, culture, socialisation, the influence of groups on behaviour and the importance of the role of family on behaviour. Describe the process of human perception from birth.
- Web Authoring 5N1910 Build professional websites using HTML and CSS.
- Statistics 5N2066 – Understand data, data collection and compile statistical information. Identify and implement appropriate means of presenting data. Analyse and interpret statistical information and learn how to use statistics for work and life
- Personal Effectiveness 5N1390 – Reflect on your own personal role in a workplace including the skills needed for your job, personal strengths and weaknesses and the people issues and work practices which influence how you do your work.
- Digital Marketing 5N1364 – Choose appropriate e-tools to implement a digital marketing strategy. Plan a digital marketing campaign from inception to completion. Evaluate the effectiveness of campaigns using analytical e-tools. Outline the stages of analysis, development, implementation and control of digital marketing campaigns. Use e-tools including web analytics, social media monitoring, social bookmarking to monitor digital marketing campaigns.
- Marketing Practice 5N1400 – Conduct a SWOT analysis. Develop a marketing plan for a specific product or service. Examine the life cycle of a range of products including new product development. Explain the elements of the marketing mix. Carry out market research applying appropriate techniques and research methodologies.
- Public Relations 5N1405 – Compose appropriate media and public relations material. Employ communications skills in carrying out public relations functions and roles. Examine public relations practice including sponsorship, media relations, managing events etc.
- Work Experience 5N1356 – Planning, preparation and reflection on work placement. Job finding strategies, CV and personal statement preparation, interview skills. Practise employability skills with a view to future planning.
- Entrepreneurial Skills
- Microsoft Outlook
- Video Editing
- Data Protection
- Google Adwords and Display Advertising
- Google Analytics and Social Advertising
Leaving Certificate, LCA or QQI Level 4. Mature students are exempt from Leaving Certificate requirement. All applicants are interviewed. An offer of a place on this course is contingent on the applicant meeting the entry requirements set out here and satisfactory presentation at interview.
Excellent progression opportunities including:
- CIT: Marketing (CR420)
- UCC: Food Marketing & Entrepreneurship (CK502)
- UCC: Commerce (CK201) (QQI Maths required as extra module by night)
- WIT: Marketing and Digital Media (WD193)
- CCOC: QQI Level 6 Advanced Marketing withEvent Management (Business) 6M4985
Other excellent progression opportunities to UCC and other Higher Education colleges. Special arrangements in place with CIT (CCPS), Tralee IT and Waterford IT for preferential entry for College of Commerce students. Up to 390 CAO points for any Institute of Technology can be attained by successful completion of this course. See Progressions for details.
Sales and marketing, marketing communications, corporate affairs, digital marketing, customer service.
- Duration: September to May
- Fees: €500 including QQI examination fees. (Medical card holders exempt from €250). See payment for details.
- QQI Level 5 Certificate in Marketing 5M2069
- QQI Component Maths 5N1833 and Statistics 5N2066 (available as option in evening for learners requiring Maths or Statistics for progression).
- Work Experience: Students undertake a block work placement of 2 weeks in a Marketing/Digital Marketing/Advertising/PR Department environment.
- Click to view, print or download prospectus page.
I will be forever grateful for my time at Cork College of Commerce. Over the two years I spent at the College, I developed an array of skills which I had to chance to apply through work experience in the likes of AM O Sullivan PR, EIL Ireland and The Everyman Theatre.
I was also given the opportunity to take part in the Pitstop Leadership Programme and, along with a classmate, put together a hugely successful event during our second year which was to raise fund for the Cork City Hospitals Children’s Club.
My time in the College gave me the guidance and information I needed to find the right next steps for my education. It is because of them I am currently studying in UCC the innovative BA in Digital Humanities and Information Technology, a course I would never have known about if it wasn’t for the highly supportive staff of Cork College of Commerce.
I loved my marketing and event management course in CCOC. It is a great college where you get a lot of support and help from your tutors. It gave me the confidence to pursue higher education, which I am currently studying a degree in Marketing and Multimedia at the University of Roehampton.
I am a 26 year old qualified accountant working in Quintas Partners in Cork City, I have this week took a senior accountant role within this firm which will give me the platform to progress in my career and achieve my goals I set in 2007 when I started my journey in Cork College of Commerce.
CCOC provided me with the encouraging, supportive & motivating environment I needed to excel in my studies & progress to UWSTD where I completed my Marketing degree with just one further year study there. The high marks I received in my degree was testament to the three years I spent in CCOC being constantly challenged & supported by brilliant teachers, as is my job as a Marketing Executive. The personal approach was one of my best aspects, everyone’s needs were catered for individually and there was no “one size fits all” attitude.