Marketing is one of the fastest paced elements of modern day business. If you enjoy an industry that is dynamic and ever evolving, then marketing is for you. Learn how the 4 Ps; product, price, place and promotion work together in today’s digital environment to give the customer what they want. Students participate in Institute events and site visits. The course is enhanced throughout, with added value, as Google Analytics, Google Adwords and Video Editing are integrated into the subjects that you will study.